Sub-prime affecting monetized blogs?
moneyrelations :: Aug.29.2007
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I came across this article from the Financial Times: Internet groups brace for subprime fallout.
Interesting. How can the mortgage industry affect the Internet? I know that on a macro level, everything is inter-related, but is there a direct relationship between these two entities? If I am setting up for the punch line, of course there is!
According to the article, “A lot of the subprime [advertising] has gone away”. If you’ve ever seen the grade 2 math and relationship ads that run on my blog, you’ll know that I’m not their ideal publisher. (Google is obviously trying to tell me something). Still, according to an Internet analyst, “Sixteen per cent of all online advertising comes from financial services companies”. We shall see if this will have a ripple effect in terms of monetized personal finance blogs. I do run some of these ads through Adsense but it’s not like I would notice a difference from my bottom line of $0 revenue.
Blogging, In the news ::
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Not sure about the facts on the the research of internet analyst is based, but it’s true that the direct relationship exists there. If you just spend a day researching on PPC advertising, you’ll find that highly paid keywords are finance related. Not going far away, just take an example of Google adsense.
Hey BlogOxide,
Thanks for stopping by. Yeah, I’m still not sure about this as I don’t have any experience for a point of reference in the boom days of Internet marketing. Finance keywords are expensive as I checked them out myself out of curiousity for advertising. But given the general skepticism of these types of ads, can you blame the price?