Financial blogging differences between men and women?
moneyrelations :: Aug.24.2007
More water cooler discussion. My colleague and I were discussing summer reading the other day and I disclosed that I was reading up on personal finance. She chimed in that she had gone through an investment book called “Chicks Laying Nest Eggs”. Uh-huh. Not “The Intelligent Investor”, “The Four Pillars of Investing”, but a book on… poultry? In her words, it is a true story about a group of women who started an investment club and how they made lots of money beating the pros consistently. I guess the book is supposed to be women friendly and speak in terms in which we can relate. Frankly, I’m not sure how I feel about marketing to a specific gender. Not having read the book, my hackles started to rise. Are they dumbing it down for women? Am I being oversensitive without just cause? Then self-consciousness takes over. Do I blog like a girl? And if I do, what’s wrong with that?
Since I started blogging, I now know a little bit about niche markets. However, I don’t understand why if the financial advice is good, you would alienate half the population? Perhaps it’s a matter of the personal finance pie being so big, you just want to get your slice. Just look at David Bach’s bestseller, “Smart Women Finish Rich”.
I’m not going to explore the psychological differences between men and women regarding money, because I don’t want to be labelled like an astrological sign. However, I did review my reading habits of finance blogs. I have to admit that the blogs I like are primarily authored by women. From my observations, women tend to dispense financial advice in the form of a diary which promotes readership loyalty. Men mainly blog about facts to become a trusted source of financial matters. Both methods work; it’s just a matter of taste. And of course, the super successful bloggers use a combination of both techniques.
Recognizing my personal preference made me less snobbish about my book reading habits. After all, if you learn something from it, isn’t that all that matters?
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