PF blogs and name reputation
moneyrelations :: Sep.28.2007
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A few days ago, I glanced upon a newspaper article about high school students cleaning up their MySpace pages of embarrassing photos - just in case it hurts their chances for college recruitment. When you think about it, it seems obvious. How often do you look up someone or their business on the Internet to check them out? I know I do. Name or brand reputation is becoming an online issue.
Most blog experts suggest using your real name to blog so you can be unique amongst your peers. However, self-branding is a delicate issue with pf bloggers as in most cases, you are associating networth to a name and that can get dangerous. That is why a lot of pf bloggers choose to remain anonymous, myself included. Recently Canadian Dream: Free at 45 debated the pros and cons of unmasking himself as there are definite underlying business reasons involved. Afterall, two of the more successful pf bloggers are “public” and they are J.D. Roth of Get Rich Slowly and Trent Hamm of The Simple Dollar. Does that mean I should go public as well to become successful? Well, hardly. I doubt just using my real name would get more readership. Afterall, content is king. If you suck, people will just associate your name with suckage. Branding can go both ways so for all the would be business entrepreneurs, keep your cyber noses clean and take down those naughty photos!
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Generally in the early stages of a blog it doesn’t really matter. This only became an issue to me after I hit a certain level of readership. I still don’t tell many people around me that I write a blog and I certain don’t advertise I write it to anyone. Just if it comes up I don’t lie about it.
Tim
Hi CD,
I can’t remember where I read it but a blogger had listed the skills you acquire when blogging: writing, marketing, design, tech, SEO, etc. Since I’m in the tech field, I’d like to say I’m at least knowledgeable about these things but I know I can’t. Perhaps I should have picked a less personal subject but my legacy for this blog is to create a lasting financial foundation. Perhaps the blogging bug will go away but I know I’ll be set for my lazy woman’s portfolio.