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Sometimes, I just don’t understand surveys.

It was reported by the National Retail Federation’s 2007 Weekend Survey that the number of shoppers increased by 4.8% from last year for America’s Black Friday. However, the amount of money they spent dropped by 3.5% to an average of $347 per shopper.

Now what exactly does this mean? Were Americans more cautious due to the credit crunch? Or did more shoppers come out in strategic packs to take advantage of the blockbuster deals? Perhaps a bit of both.

Add in Cyber Monday which is expected to surpass last year’s haul of $600 million by another $100 million, you start to wonder if the Americans are once again indulging themselves for another Christmas. For their sake and also an interlinked world economy, I sure hope they budgeted themselves.

For me, I’m looking at spending around $200 on presents this year. I actually don’t exchange gifts with friends and family but more for kids of friends and family. Just something which they might not get otherwise due to cultural differences but I want them to experience unwrapping something. And also something in the kettle for the Salvation Army too.

That’s not to say I won’t treat myself or my family but I’m less picky on the actual celebration day. I choose to do it on Boxing Day and thereafter to take advantage of our Canadian sales. I don’t see why one day makes a difference in gift giving.

So would this mean I’d be late in my Christmas shopping or a year early?

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