moneyrelations :: Apr.07.2009
Being in the technology field and trying to learn finance, anytime a news story comes out that marries the two, I’m interested. This time, it’s about Google possibly acquiring Twitter, the microblogging platform. Perhaps I’m one of the few in the blogging scene who doesn’t understand the appeal of Twitter. Then again, since my posts have been few and far between, maybe I just don’t crave the social media attention. What interests me more, if this deal comes into fruition, is how Google plans to monetize the acquisition.
Time and time again, we have heard how hard it is to monetize social media for an online income. Facebook still hasn’t made a go at it. Last I heard, Google is pulling off Adsense for videos. And now they want to buy Twitter? Don’t get me wrong, I can see a use for Twitter as a communications tool for breaking news media. But following people I barely know, a cat, a dog, a pet ferret? Who cares?
The general masses are polluting Twitter with nonsense blatherings. How will Google slap Adsense on pointless 140 character tweets? How will Google handle real time search on the bastardization of shortened words and get them in the correct context? Obvioiusly, the Google braintrust is much smarter than I. However, have they made Youtube profitable yet? Youtube, Twitter, Facebook are great applications but without a sustainable business model or a definable revenue stream, being cool and the latest craze just doesn’t cut it for the investment pocket book.